A Scalable Video Strategy for Brand Launch and Marketing
Finago needed a clear way to introduce their platform while creating video assets that could support marketing across multiple regions.
Autumn Works, working with design consultancy Prophet, developed a concise video strategy built around voice-led storytelling and strong visual design. The films were designed to introduce the brand, explain the product, and support advertising; while remaining easily adaptable across multiple languages.
The result is a suite of flexible marketing videos now used across Finago’s website and campaigns.
Finago
Our Approach
Autumn Works produced a set of voice-led videos supported by strong visual storytelling. This approach allows the same film structure to work across multiple languages simply by changing the voiceover.
Brand Launch
The launch film introduces Finago through a mix of 3D animation and motion design, helping visualise the product and create a premium fintech aesthetic.
The film establishes the brand visually while clearly communicating how the platform works.
Brand Advert
Alongside the launch video, we created a story-driven advert built around the everyday pressures of financial professionals.
The narrative focuses on the constant flow of admin, deadlines and complexity — before positioning Finago as the partner that simplifies the process.
Because the story is voice-led, the advert can be adapted for multiple markets with new voiceovers, enabling Finago to scale the campaign across regions.
Assets
2 hero films (each in 4 languages)
12 cut down shorts (each in 4 languages)
20 dexterous video vignettes
15 still Images
The Result
Autumn Works delivered a flexible set of video assets that support Finago across launch, marketing and regional campaigns.
The videos now function as:
• A brand introduction on the Finago website
• Product explanation for new users
• Advertising creative for marketing campaigns
• Adaptable content for multiple languages and regions
