Pragnell
Pragnell, a heritage British luxury jeweller, is renowned for its exquisite craftsmanship and rare, high-value pieces. With a legacy of excellence spanning generations, Pragnell sought to enhance its digital presence through visually stunning video assets tailored for both web and social media. The challenge was to translate the brand’s rich artistry, and exclusivity into a compelling visual asset pack that would resonate with discerning clientele.
Photography by Adam Whitehead
Objectives
• The challenge was to translate the brand’s rich history, artistry, and exclusivity into compelling visuals that would resonate with discerning clientele.
Showcasing the meticulous artistry behind Pragnell’s jewellery.
Creating a seamless blend of modern elegance and historic sophistication.
Developing assets that would be versatile for multi-platform distribution.
Assets
By combining technical expertise with an intimate understanding of luxury branding, our production team delivered a suite of high-end video assets that encapsulated Pragnell’s legacy and craftsmanship.
• 5 Hero Videos
• 10 Feature specific cut-down videos for social and PDP
• 65 Retouched still images.
