Berghaus - Free Flow

For the launch of Berghaus’ new Freeflow backpack range, Autumn Works, under the direction of Baked agency, was entrusted with bringing the product’s innovative design to life through high-quality visual storytelling. Understanding that every detail matters, we focused on showcasing the backpack’s ergonomic appeal and functionality in motion.

Using precision-led, 360-degree cinematography, we captured the Freeflow range as it was worn, highlighting its sleek contours and technical features from every angle. The result? A visually compelling production that not only elevated the product’s aesthetics but also engaged audiences through immersive, high-end audiovisual execution.

Photography: Jason Coolridge

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Objectives

  • Showcase the Freeflow range in its best light: using premium cinematography to highlight the backpack’s design, fit, and functionality.

  • Deliver a 360-degree perspective: ensuring audiences could fully appreciate the product’s form and movement when worn.

  • Create visually engaging content: blending stunning imagery with dynamic motion to captivate and inspire Berghaus’ audience.

  • Maintain brand authenticity: aligning the production with Berghaus’ adventurous spirit and technical expertise.

Assets

• 1 Hero Videos

• 4 Feature specific cut-down videos for social

• 10 Retouched still images.