EP1 - Ros Canter
Step into a world of passion and performance with LeMieux’s ‘A Journey to the Top’, a captivating YouTube series created by Autumn Works in collaboration with Director, Nick Southwell. Whether you're an aspiring rider, a dedicated equestrian fan, or simply fascinated by the journey of world-class athletes, this series aims to inspire and create an emotional connection with the LeMieux audience. From intense training regimens and behind-the-scenes coaching to the deep bond between horse and rider, this series follows elite equestrians as they prepare for the world’s biggest stage, the 2024 Olympics. Experience the highs, the heartbreaks, and the relentless pursuit of perfection in show jumping, dressage, and eventing.
LeMieux - A Journey to the Top
Objectives
Brand Storytelling: Highlight the rich heritage, craftsmanship, and innovation behind LeMieux.
Engagement & Community Building: Create an emotional connection with the audience through behind-the-scenes content, rider interviews, and exclusive training insights.
Conversion & Loyalty: Inspire viewers to invest in the LeMieux brand by demonstrating how their products elevate both performance and style.
Views & Watch Time: Measure audience engagement and interest in our content.
Assets
3 Hero Videos
9 Itemised channel specific video assets for Social Media
10 still images
EP2 - Yasmin Ingham
EP 3 - Becky Moody
