Dublin Equestrian, a premium equestrian apparel brand, and their retail partner, Ride Away, launched a promotional video campaign across Instagram and YouTube, utilising both organic reach and paid advertising. The core objective was to showcase the wide range if Dublin footwear available at Ride Away; a range that looks great and caters to all your needs.

We used match cuts to help showcase engaging video showcasing the latest collection in action, in the street, in the stable and while training and competing. The video highlighted Dublin’s key fundamentals of functionality and style.