YAKS Energy

YAKS Energy, a renewable energy innovator, commissioned Autumn Works to produce a high-impact explainer video that would distill their complex energy model into an accessible, engaging narrative. Designed primarily for internal stakeholder briefings and B2B marketing, the video needed to clearly communicate the company’s core offerings and future-facing approach to clean energy development.

Objectives

  • Clarify and visualise YAKS Energy’s unique position in the energy sector.

  • Explain the integrated energy model across generation, storage, and distribution.

  • Communicate technical processes in a visually digestible format for a non-specialist audience.

  • Provide a compelling brand asset to support business development and investment conversations.

Approach

To communicate the YAKS proposition with clarity and style, we leaned heavily into animation and structured visual storytelling:

  • Infographic-Style Motion Design: A clean, modern aesthetic helped simplify complex systems into elegant visual sequences.

  • 2D Animation: Custom vector animations illustrated energy flow, infrastructure, and value chains without overwhelming the viewer.

  • Iconography & Data Visualisation: Animated icons and simplified metrics guided the narrative and reinforced comprehension.

  • Scripted Voiceover: A carefully crafted voiceover script paired with the animation to ensure pacing and clarity of message.

  • Branded Visual System: Design elements aligned with YAKS Energy’s identity, supporting brand cohesion.