Photos

Objectives

  • Increase recall and brand recognition prior to Peak (Xmas) trading. 

  • Position Surfdome as ‘not just a Summer Brand’ 

  • Build awareness Winter Sports Category (Ski & Snowboard). 

  • Communicate Surfdome’s Promise ‘Inspiring today and tomorrow’s riders to get out there and enjoy the ride’.

KPIs

  • Relative Brand Lift (Youtube): 88.52% 

  • Reach: 2.2M uniques 

  • Impressions: 16M 

  • Meta Ad Recall lift (Meta): 15%

The Concept

Motivate Surfdome’s target audience to get off the couch this winter. With Surfdome’s support anyone can take on the cold, wet, winter ahead. Play on Surfdome’s slogan ‘Enjoy the Ride’ with a winter tent-pole ATL strapline ‘Enjoy the Winter’. 

Our Role

  • Strategy

  • Creative concept

  • Full Production

  • Distribution / Media buying