Red Bull Unite
Red Bull UK engaged Autumn Works to capture their annual Red Bull Unite event, a creative, team-building retreat that challenged staff to design, build, and launch a human-powered aircraft in a mock Flugtag-style challenge.
Our Approach:
Filmed over a full day on location at the event site
Used a small, agile crew to move freely among teams and activities without disrupting the flow
Captured a mix of:
Fly-on-the-wall B-roll (build process, teamwork moments, launches)
Vox-pop interviews with Red Bull staff
Natural audio and ambient sound for authenticity
Delivered a light-touch, music-led edit with minimal motion graphics to preserve the candid feel
Video Cutdowns
Objectives
Capture the energy, creativity and camaraderie of the Red Bull team
Highlight Red Bull’s internal culture: bold, inventive, unorthodox
Create an edit suitable for internal inspiration and leadership presentations
Assets
• 1 Hero Videos
• 3 Feature specific cut-down videos for social
• 15 Retouched still images.
