Range Rover Winter Campaigns
With a fast turnaround, Autumn Works were tasked with delivering a suite of video and still images in winter aesthetic. We used social style storytelling to entertain and establish a deeper connection with the audience. The assets had broad usage from organic social, paid digital, trade shows and OOH. The Sledge film was a particular highlight gaining 2.1M views organically on Instagram.
Photography by Adam Whitehead
Assets
2 Hero Social Video
9 Specific cut-down videos
15 edited still photos.
2 Partner edits
Objectives
Ensure the creative engages through compelling, yet fun, narratives that resonate with a discerning Range Rover audience.
Build an social first global asset pack with planned flexibility for wider usage and scalability if needed.
Build on the Range Rover brand through the melding between utility and luxury.
Results
‘We’re really happy with the results, the sledge film and ski films we’re number 1 and 4 in our top organic reach posts on Instagram, respectively.’
- Global Social Team, JLR.
