Concrete Party Waves

This multi-channel campaign for Nike and Surfdome spans YouTube, social media, and still imagery, celebrating the essence of modern skateboarding. Rooted in counterculture and camaraderie, the film offers a dynamic snapshot of the female skate scene in Ireland. We caught up with four talented Irish skaters—Katie, Jess, Grace, and Claudia—to hear what drives and inspires them to hit the streets. (And yes, “I just find it fun” is a perfectly great answer.)

Director: Peter Adam

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Objectives

  • Help build Nike’s reputation for supporting female grassroots skaters.  

  • Amplify Nike SB’s profile among Surfdome’s female customer base.

  • Shine a light Nike SB’s Women’s range on Surfdome

Assets

  • 1 Hero Video

  • 4 Itemised channel specific video assets Social.

  • 10 still images.