Nidecker 101

Nidecker, one of snowboarding’s most respected heritage brands, enlisted Autumn Works to create an educational video that would demystify one of the sport’s most important (and confusing) decisions: choosing the right snowboard. The result is Snowboarding 101, a hybrid live-action and animated video designed to inform, empower, and convert first-time and intermediate buyers in a fast-growing market.

Objectives

Educate new and returning snowboarders on how to choose the right board shape, size, and profile.
Reduce friction in the online purchase journey by answering common pre-sale questions.
Support retail partners and sales staff with a high-quality visual explainer.
Strengthen Nidecker’s position as an expert, rider-first brand committed to progression.

Approach

The film uses a clear, audience-first creative approach combining storytelling with practical guidance:

Live Action Footage: Showcasing real boards, riders, and conditions to ground the advice in authenticity.
2D Animation & Motion Graphics: Overlaid animations help break down technical terminology and concepts such as camber profiles, flex, and sizing.
Branded Design Language: Consistent typography, colour palette, and tone ensure full brand alignment across platforms.
Scripted Voiceover: Friendly, knowledgeable narration keeps the information digestible without dumbing things down.