LANEIGE

As we all know production is a stressful and wrinkle-inducing business, if you don’t believe have a look at our crinkly Founder, Johno Verity, who can catch a frisbee with his crows feet.

What a treat is was for our desiccated crew to shoot the LANEIGE Water Bank Blue Hyaluronic Cream Moisturiser. They left creatively and physically rejuvenated by this luxuriously rich cream designed to quench the thirst of dry skin.

The whole Autumn Works crew got on board to produce a visually captivating campaign video showcasing their new Water Bank Blue Hyaluronic Cream Moisturiser. The primary objective was to highlight the hydrating properties, luxurious feel, and innovative skincare technology, engaging a youthful, beauty-conscious audience primarily active on social media platforms. We used high-end cinematography techniques, including macro lensing and slow-motion, to capture intricate textures and water droplets interacting with the product.

Photography: Charlotte May

Objectives

  • Luxury: Our creative approach emphasised serene visuals and fluid camera movements that paralleled the hydrating essence of the moisturiser.

  • Pure Hydration: highlight the hydrating properties, luxurious feel, and innovative skincare technology,

  • Create visually engaging content: We used high-end cinematography techniques, including macro lensing and slow-motion, to capture intricate textures and water droplets interacting with the product.

  • Segmentation: engage a youthful, beauty-conscious audience primarily active on social media platform

Assets

• 1 Hero Videos

• 4 Feature specific cut-down videos for social

• 6 Retouched still images.