For this campaign, Autumn Works Ltd collaborated with the renowned British clothier Gieves & Hawkes to produce a high-end catalogue shoot designed for web, social, and campaign use. The client’s goal was to capture the brand’s legacy of refined tailoring while placing it in a raw, dramatic environment, creating a striking contrast between luxury and nature's extremes. We answered the client’s brief with a cinematic, moody, and serious aesthetic, the campaign emphasised the sophistication of the garments while embracing the untamed elegance of Iceland's wilderness.

Embracing the otherworldly landscapes of Iceland, the campaign juxtaposed the sharp lines of Gieves & Hawkes' meticulously tailored suits, coats, and tuxedos with the stark beauty of glaciers, volcanic rock, and vast, moody horizons. The film and imagery evoked a sense of power, resilience, and aspiration, mirroring the brand’s commitment to timeless craftsmanship and the modern gentleman’s pursuit of excellence.

Photography: Adam Whitehead