Discovery Sport Winter Social

Autumn Works was enlisted to develop a social campaign to enhance awareness and understanding of the Discovery brand. Our goal was to inspire customers’ ideal selves, ignite their imaginations, and embody a modern luxury lifestyle. Discovery is designed for good friends and great adventures, embracing the outdoors and nature. We aimed to bring this ethos to life in a relatable way, showcasing joy and cherished moments at the heart of the creative.

Photography by Mike Drummond

Assets

  • 6 social media videos for Meta and Tiktok

  • 12 edited still photos.

Objectives

  • Showcase brand values, mission, and personality.

  • Create a relatable narrative.

  • Optimise for organic and paid reach on Tik Tok and Meta. Ensuring high-quality, platform-specific variations.

  • Subtly highlight key features i.e. interior space.