Defender Octa Campaign Launch

Autumn Works conceived and produced the launch video for the Defender OCTA. This was no easy task, the OCTA is the real deal, with an unmatched breadth of capability and performance on and off road makes it a truly unique offering.  Maximising epic, pushing the energy, and bringing performance to the forefront was key.

Photography by Trigger Shoots @ www.triggershoots.com

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Objectives

• Create epic imagery to help propel the new vehicle’s launch that will resonate emotionally.

• Build an ‘All Media’ global asset pack. Adapt assets for different formats (social media, print, digital, TV, OOH) ensuring platform-specific variations (e.g., vertical for mobile, widescreen for YouTube).

• Ensure the creative propels the Defender brand personality, while enhancing OCTA's unique qualities: speed, power, and attitude.

• Showcase OCTA’s industry leading capabilities and unique features.

Assets

• 1 Hero Video

• 5 Feature specific cut-down videos

• 56 Itemised channel specific video assets for TV, Social, Youtube, and bespoke UX.

• 2 Promotional, PR and Partner edits

Features Videos

Social Content

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