Defender Octa Campaign Launch
Create epic imagery to help propel the new vehicle’s launch.
Build an ‘All Media’ global asset pack.
Ensure the creative propels the Defender brand personality, while enhancing OCTA's unique qualities: speed, power, and attitude.
Showcase OCTA’s industry leading capabilities and unique features.
Objectives
Assets
1 Hero Video
5 Feature specific cut-down videos
56 Itemised channel specific video assets for TV, Social, Youtube, and bespoke UX.
2 Promotional, PR and Partner edits