Teva X Blackleaf
Objectives
Position Teva as a key brand in the Blackleaf range.
Present the products in the it’s prime context, in line with the brand guidelines.
Drive consideration and purchases for SS lines.
KPIs
22.4k email opens
706k social reach
The Concept
Already riding high on a a surge in demand for Sandels, we wanted to help reinforce Teva’s position as the active sandle brand. Through snappy, shop-able, social first assets, capturing the energy and limitless nature of the Teva hurricane XLT 2 we offered creative distinction in a noisy market.
Not just for strolling on the beach, the Hurricane is ready for anything. Optimising a suite of ‘paid’ assets and Reach favouring organic assets for both Instagram and Tik Tok.
