Objectives:

• Communicate the real-world applications of robotics in a clear, accessible way

• Humanise the story through the JLR staff who use the robot

• Align tone with JLR’s brand values: innovation, precision, and optimism

Our Approach:

• We captured interview footage with key engineers and operational leads

• Filmed on location at JLR’s research and engineering centre

• Shot high-quality B-roll of the robot in action, including navigation tests and interaction with staff

• Edited with light motion graphics to support messaging (titles, callouts)

• Maintained a tight turnaround to meet an internal comms release deadline