JLR Robot Dog
Jaguar Land Rover commissioned Autumn Works to create a short-form corporate video announcing the arrival of their new autonomous "Robo Dog" — a robotic inspection device supporting facility maintenance and engineering innovation.
Objectives:
Communicate the real-world applications of robotics in a clear, accessible way
Humanise the story through the JLR staff who use the robot
Align tone with JLR’s brand values: innovation, precision, and optimism
Our Approach:
We captured interview footage with key engineers and operational leads
Filmed on location at JLR’s research and engineering centre
Shot high-quality B-roll of the robot in action, including navigation tests and interaction with staff
Edited with light motion graphics to support messaging (titles, callouts)
Maintained a tight turnaround to meet an internal comms release deadline