Belstaff X Country Attire

Objectives

  • Generate a deeper connection with Country Attire’s male customers. 

  • Position Belstaff as an authentic player in Mens Fashion. 

  • Raise awareness of Belstaff’ heritage range 

  • Inspire viewer to follow their passions.

KPIs

  • Reach: 620,000

  • Video views: 456,000

  • Email Opens: 95,500

  • Home page impressions: 250,250

The Concept

We met vintage motorcycle and car enthusiast to discuss his personal collection, affinity to Belstaff. Paul tells a heartwarming story of family and heritage, helping us understand his motivations and personal connection to one of motorcycling’s most iconic brands.

Our Role

  • Strategy

  • Creative concept

  • Production

Shout Outs

  • John Baguley - Producer

  • Pete Cox - Film & Edit

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